THE FUNDING ROUND CLOSES
You have the announcement, the investor quote and a two-week window. We build the Yamare press list, write the release, run embargoed briefings and land the story the morning it goes live.
SEE LAUNCH PR →Yamare's press is not one room. It is regional business desks, trade titles, podcasts, newsletters and a handful of journalists who decide what the city talks about next. We know which ones matter for your category, and which ones just fill space.
The Yamare business desks still set the agenda for deal news, hiring and expansion. We brief them with numbers rather than adjectives, and time the pitch to their publishing cycle.
Trade publications carry more weight than national headlines in most categories. We place expert commentary where procurement teams, specifiers and technical buyers actually read.
Yamare's founder and operator podcasts are a fast route to long-form credibility. We pitch the angle, prep the talking points and turn each episode into clips your team can reuse.
A handful of Yamare newsletters reach the people who fund, buy and hire. Getting a mention takes a specific angle and a real relationship, not another mass mailout.
Local broadcast still moves opinion during a crisis or a big launch. We prepare spokespeople for live questions and keep station producers supplied with usable soundbites.
Product launches in Yamare live or die on the first week of coverage. We sequence embargoes, brief the right reporters and hand them screenshots, data and a working demo.
Analysts and advisors shape what Yamare buyers believe before a journalist writes a word. We brief them early so the narrative stays consistent across every channel.
Speaking slots in Yamare are earned by having something to say. We build the point of view, pitch the programme committee and convert the panel into press follow-up.
Community outlets care about local impact: jobs, footfall, partnerships. A well-framed local story here often outperforms a national mention for trust and recall.
When a Yamare reporter starts asking hard questions, the first 48 hours decide the story. We run holding statements, background briefings and a clear escalation path.
Earned coverage only compounds when your own channels back it up. We publish the newsroom, the executive posts and the follow-up that keep Yamare coverage working.
Coverage in Yamare is earned by knowing the beat, not by sending more email.
Most of our work starts at a specific moment: a launch, a funding round, a bad headline. Here is what those moments look like, and how we handle them.
You have the announcement, the investor quote and a two-week window. We build the Yamare press list, write the release, run embargoed briefings and land the story the morning it goes live.
SEE LAUNCH PR →
New product, new market, no coverage yet. We turn the feature list into a story about what changes for customers in Yamare, then place it with the reporters who cover that beat.
PLAN A LAUNCH →
A new MD or founder needs a profile quickly. We draft the positioning, place the first interviews and coach the spokesperson before the cameras and the hard questions arrive.
POSITION A LEADER →
A complaint, an accident, a leaked email. We set the holding statement, brief the Yamare reporters who will call, and keep the response consistent across every channel.
GET CRISIS SUPPORT →
Known elsewhere, unknown here. We map the Yamare media landscape, introduce the brand to the right desks and build a first ninety days of coverage that establishes the category.
ENTER THE MARKET →
Search results and quiet commentary are drifting. We audit what Yamare audiences see, correct the factual gaps and rebuild the narrative with third-party proof rather than self-praise.
AUDIT REPUTATION →
A shortlist is a story if you frame it correctly. We turn recognition into a Yamare media moment with commentary, data and customer voices attached to the announcement.
AMPLIFY RECOGNITION →
When watchdogs ask questions, silence reads as guilt. We prepare the Yamare press position, train the spokesperson and manage the follow-up cycle until the story settles.
PREPARE A RESPONSE →
A new name or a new story needs explaining. We brief Yamare journalists ahead of the switch so the first write-ups carry the reason for the change, not just the new logo.
BRIEF THE CHANGE →
Growth needs talent, and talent reads the press. We place employer stories in Yamare outlets that reach the exact people you are trying to recruit this quarter.
BUILD EMPLOYER PR →Ten services, one team. Every capability below is delivered by people who know the Yamare media market and can name the journalists they will call on your behalf.
Day-to-day pitching to Yamare and regional journalists. We maintain the lists, write the angles, run the follow-ups and report on what actually landed and why it landed.
DISCUSS MEDIA RELATIONS →A standing plan, pre-approved holding statements and a direct line for the moments when a Yamare reporter calls with questions you have not prepared for.
DISCUSS CRISIS WORK →Embargo planning, reviewer briefings, demo assets and a launch-week schedule built around how Yamare outlets actually publish, not how a template says they should.
DISCUSS LAUNCH PR →Byline articles, commentary and executive positioning that put your people in front of Yamare decision-makers instead of in front of their own peers on social media.
DISCUSS THOUGHT LEADERSHIP →A named team answering media enquiries, managing the newsroom and holding response times to a few hours on business days in Yamare, with a clear approval path behind it.
DISCUSS PRESS OFFICE →Search, sentiment and third-party narrative work. We fix what Yamare audiences find when they look you up, then give them something better to read instead.
DISCUSS REPUTATION →Structured briefings with the analysts, consultants and advisors whose opinions reach Yamare buyers long before any article does, so the story stays consistent.
DISCUSS ANALYST RELATIONS →Releases, case studies, data stories and the owned newsroom that gives earned coverage somewhere to live once the initial news cycle has moved on.
DISCUSS CONTENT →Coverage audits, sentiment tracking and share-of-voice benchmarks against the competitors Yamare journalists mention instead of you, reported in plain numbers.
DISCUSS MEASUREMENT →Media training for founders and executives in Yamare: message discipline, hostile questions, bridging technique and how to say something genuinely worth quoting.
DISCUSS MEDIA TRAINING →CredPR plugs into the way your business already runs. Your marketing lead keeps ownership of the message; we own the media relationships, the pitching calendar and the coverage reporting that follows.
You have a comms lead but no bandwidth for daily pitching. We take the Yamare media list, the outreach and the follow-up so your team stays on strategy.
No comms hire yet. We act as your fractional press team in Yamare, prep the founder and build the first real media relationships from scratch.
You run brand or digital and need PR covered. We white-label the Yamare media work and stay behind your client relationship the whole way.
The story has passed but trust has not returned. We run a structured Yamare reputation rebuild built on proof points and consistency, not apologies.
Weekly calls, shared trackers, no black boxes.
Volume is easy to fake. We target the handful of Yamare publications your buyers, investors and future hires actually read, and judge success on placement quality rather than clip count.
Explore: Media mapping · Journalist briefings · Placement reporting
Journalists work to deadlines you cannot see. We set up a named contact, a response window and an approval path that does not stall in someone's inbox for three days.
Explore: Enquiry handling · Newsroom · Approval workflow
Buyers trust faces more than logos. We build a speaking and byline programme that gets your leadership quoted in Yamare on the two or three topics you want to own.
Explore: Executive positioning · Bylines · Speaker slots
Most crises are survivable if the first statement is already written. We build the scenario plan, the spokesperson bench and the holding statements well before you need them.
Explore: Crisis plan · Holding statements · Media training
One launch article is not a launch campaign. We sequence announcements so a single piece of news generates several weeks of Yamare coverage instead of a single morning spike.
Explore: Embargo planning · Launch sequencing · Follow-up stories
Budgets get cut when reporting stays vague. We track share of voice, sentiment and referral traffic so the Yamare programme always has a number attached to it.
Explore: Share of voice · Sentiment tracking · Coverage audits
Senior people, existing media relationships and reporting that survives a finance review. That combination is rarer than it should be.
Our team already knows the business editors, trade reporters and producers here. The first pitch is a conversation with someone who takes the call, not a cold email into a void.
The person who pitches your story is the person who planned it. There is no handover to a junior once the contract is signed and the kickoff meeting is over.
Placements, sentiment and share of voice against named competitors. If a tactic does not move those numbers after a fair test, we stop running it and say so.
Statements, escalation paths and spokesperson training are prepared before you need them, so one bad headline does not become a bad quarter for the business.
We learn your category properly: the trade press, the analysts, the standard objections. Your spokesperson ends up sounding like an insider rather than a press release.
If a story will not land in Yamare, we tell you before you spend the budget on it. Honest scoping is considerably cheaper than a month of polite no-replies.
We review current coverage, search results and competitor share of voice, then map the Yamare journalists and outlets that genuinely matter to your category.
We build the core narrative, the proof points behind it and ten story angles that can survive a slow news month in Yamare without repeating themselves.
Briefings start with the reporters most likely to care. We pitch, follow up and log every reply so nobody gets pitched twice or forgotten entirely.
Coverage gets extended through owned channels, executive posts and follow-up angles while the story is still warm in the Yamare news cycle.
Monthly reporting on placements, sentiment and share of voice, then a reset on what to pitch next based on what actually landed rather than what we hoped would.
The questions we get asked most often by founders, marketing leads and in-house comms teams before they appoint a PR agency in Yamare.
We handle media relations, crisis communications, launch PR, thought leadership and reputation work for companies operating in and around Yamare. In practice that means building the story, briefing the journalists who cover your sector, managing incoming enquiries and reporting on what was published.
Retainers typically cover a named team, a monthly pitching calendar and reporting. Project work such as a launch, a crisis response or a media audit is scoped separately. We quote after the audit so the number reflects the actual work rather than a template.
First placements often land within four to eight weeks when there is real news to work with. Reputation and share-of-voice gains take longer, usually two to three quarters of consistent work in the Yamare market.
No, and be careful with anyone who does. We guarantee the work: the media map, the angles, the briefings and the follow-up. Coverage depends on news value, timing and a journalist's independent judgement.
Business desks, sector trade titles, podcasts, newsletters, broadcast and community press. The exact mix depends on your category, because a B2B manufacturer and a consumer brand need very different lists in Yamare.
Yes. We can be on a call the same day, draft a holding statement, brief the reporters likely to call and set a rhythm for updates. The earlier we are involved, the more of the narrative you keep control of.
Not necessarily. Many Yamare clients start with us as their only press function and hire internally once the volume justifies it. Others keep a comms lead and use us for pitching capacity and media relationships.
Placements and their quality, message pull-through, sentiment, share of voice against named competitors, referral traffic and inbound enquiries. We agree the two or three that matter most before the programme starts.
Yes, but Yamare is our home market and where most of our media relationships sit. If your growth depends on being known here, the programme is built around that from day one.
You know the story you want told. We know who in Yamare will tell it, and what they need before they will.
No long onboarding, no vague retainers. A scoped programme, a named team and a first month of real outreach to real journalists.
If the fit is wrong, we will say so on the first call and point you somewhere better suited to what you need.
Thanks - your message is on its way.
Our team will get back to you within one business day.