YOU OPEN YOUR FIRST MAJHERHAT OFFICE
An opening is a legitimate news hook, but only if the story is about what you bring to the neighbourhood rather than a ribbon and a photo.
PLAN THE LAUNCH →Majherhat is not one press list. It is overlapping circles - Bengali dailies, Kolkata business desks, civic reporters, sector journals and ward-level digital pages. We work all of them, and we know which one moves first on any given story.
Bengali dailies still set the agenda in south Kolkata. We draft and pitch in Bengali, not translated English, so the copy reads like it was written by someone on the desk.
The city's business pages want numbers, timelines and a named spokesperson. We package your announcement that way before it ever reaches an inbox.
Vertical publications covering logistics, healthcare, real estate and manufacturing often convert better than general news. We maintain direct relationships with those editors.
Neighbourhood pages and community groups shape local opinion faster than any daily. We track the ones that matter around Majherhat and engage them deliberately.
Television needs visuals, a soundbite and a location. We prepare the shot list and the spokesperson briefing so your segment does not get cut.
Civic reporters cover permissions, infrastructure and public interest. If your work touches any of those, we build the story around the public angle, not the sales angle.
Kolkata's startup reporters are selective and sceptical. We bring traction data, a clear category claim and a founder who can answer hard questions.
Audio formats let a founder explain a business properly. We book Bengali and English shows and prepare talking points that survive a forty-minute conversation.
Local creators drive discovery for retail, food and services. We vet audiences rather than follower counts before recommending anyone.
When something breaks, the first six hours decide the narrative. We keep a standby statement framework ready and a named person on call.
A well-run press meet in Majherhat can outperform a month of email pitching. We handle invitations, briefing notes, seating and follow-up coverage.
A story that lands in Majherhat first usually travels to the rest of Kolkata on its own.
Most PR damage and most PR upside happens in a handful of weeks. These are the moments we get called about most often - and the ones where preparation beats improvisation.
An opening is a legitimate news hook, but only if the story is about what you bring to the neighbourhood rather than a ribbon and a photo.
PLAN THE LAUNCH →
Investors want coverage that supports the next round. We sequence the announcement so the business press, trade press and founder interviews land in order.
SEQUENCE THE ANNOUNCEMENT →
Local WhatsApp and Facebook groups can escalate faster than mainstream media. We map the spread, draft a factual response and brief your team on what not to say.
GET CRISIS SUPPORT →
Departures get read as signals. A short, calm statement plus internal alignment usually ends the story before it becomes a paragraph.
PREPARE THE STATEMENT →
Public-sector wins need careful framing - credibility for you, no discomfort for the client. We write the version both sides can live with.
FRAME THE WIN →
Speed and specificity matter more than apology language. We build the sequence: what happened, what you are doing, when the next update comes.
BUILD THE RESPONSE →
A panel slot is a media opportunity in disguise. We prepare the soundbite, the supporting data and the follow-up pitch to journalists in the room.
BRIEF THE FOUNDER →
Being second is survivable if your positioning is sharper. We audit what they claimed, find the gap and pitch the counter-angle.
FIND THE COUNTER-ANGLE →
Anniversaries are easy to waste on cake photos. We rebuild them around a data point, a customer story or a commitment that earns a headline.
REFRAAME THE MILESTONE →
Legal and communications have to move together. We draft holding lines, align with counsel and control the timing of anything public.
ALIGN LEGAL AND PR →We are not a generalist agency with a Kolkata pin on the map. Every service below is delivered by people who pitch Majherhat and south Kolkata media week after week.
Direct, ongoing relationships with Bengali dailies, Kolkata business desks, trade editors and television producers. We pitch story by story rather than blasting a list, and we report what each journalist actually said.
DISCUSS MEDIA RELATIONS →Releases written in English and Bengali, structured for how Indian newsrooms actually edit - inverted pyramid, quotable lines, clean numbers, and a spokesperson who is reachable the same day.
DISCUSS RELEASE SUPPORT →Standby statements, spokesperson briefings, escalation trees and holding lines for the first six hours. We work alongside your legal counsel so the public message never contradicts the internal one.
DISCUSS CRISIS READINESS →We turn a founder into a quotable source by building a point of view, not a biography. That means original data, sharp opinions on sector issues, and a steady cadence of interviews and bylines.
DISCUSS FOUNDER PR →Reviews, ward groups, local search results and community sentiment around your Majherhat presence. We monitor what neighbours and customers say, then fix the substance before fixing the narrative.
DISCUSS REPUTATION WORK →A sequenced launch plan covering embargoes, exclusives, trade press, local press, creator briefings and post-launch follow-up, timed so coverage compounds instead of arriving all at once and vanishing.
DISCUSS LAUNCH PLANNING →Native Bengali copywriting for press materials, statements and social, plus English versions that hold up with national outlets. Same facts, different rhythm, no translation artefacts.
DISCUSS BILINGUAL CONTENT →Half-day and full-day sessions for founders and spokespeople, run with real questions from real journalists. We record, review and drill the answers until they hold under pressure.
DISCUSS MEDIA TRAINING →Sector journals, industry associations and research analysts who shape how buyers in your category evaluate vendors. We build the briefing calendar and keep the relationships warm between news cycles.
DISCUSS TRADE RELATIONS →Monthly reporting that tracks coverage volume, message pull-through, share of voice against named competitors, and referral traffic - not a spreadsheet of clippings with no bearing on pipeline.
DISCUSS MEASUREMENT →Majherhat businesses rarely have a spare communications department. We build programmes that fit around operations - a clear approval chain, fixed weekly check-ins, and a single point of contact who knows your business well enough to draft without a briefing call.
A second-generation manufacturer in Majherhat needs to modernise its public image without unsettling existing clients or the family name.
A seed-stage team in south Kolkata wants founder visibility and trade coverage ahead of a Series A conversation.
A clinic or institution near Majherhat needs trust-building coverage and a calm protocol for the day something goes wrong.
A new outlet wants footfall from the surrounding wards and a local press moment that does not feel like paid advertising.
You bring the substance. We bring the desks, the deadlines and the drafts.
We list every outlet, editor and creator that could plausibly cover you, then rank them by influence and likelihood. You get the map, not just the promise of one.
Explore: Media mapping · Editor profiling · Beat analysis
One paragraph that explains what you do, who it is for and why it matters now. If your own team cannot repeat it, no journalist will.
Explore: Message house · Proof points · Spokesperson lines
Numbers, customer stories, photographs and founder quotes, assembled in advance so a request from a desk gets answered in hours rather than days.
Explore: Data packaging · Case studies · Press kit
Introductory pitches to a short, targeted list of journalists and creators, with a follow-up rhythm that stays persistent without becoming noise.
Explore: Intro pitches · Exclusives · Follow-up cadence
Coverage tracking, sentiment checks and a named person who responds when a local group or a reporter raises something unexpected.
Explore: Coverage tracking · Sentiment checks · Response protocol
A monthly review of what ran, what was ignored and why, followed by a revised target list. PR improves when the feedback loop is short.
Explore: Monthly reporting · Share of voice · Plan revision
We are small enough to know your business and connected enough to get the call answered. That combination is rarer than it should be.
Our team works out of Majherhat and south Kolkata, which means we can be at a press meet, a site visit or your office the same morning you call.
Bengali and English drafting is standard on every account, not an add-on you request and wait three days for.
The person who pitches your story is the person who wrote it and the person who reports on it. Nothing gets lost between departments.
Monthly reports show message pull-through, competitor share of voice and referral traffic, so you can judge the work on outcomes.
We build the standby statements and escalation tree while things are calm, because nobody drafts well at midnight.
If a story has no news hook, we say so and propose a different angle rather than sending a release we know will be ignored.
A working session with your leadership team, plus a review of past coverage, competitor positioning and any open reputation issues we can see.
A written plan covering target outlets, message architecture, spokesperson allocation and the first quarter's story calendar with named owners.
Press kit, founder biography, boilerplate, photography, proof points and standby statements - assembled once and reused across every pitch.
Weekly outreach to ranked journalists and creators, with exclusives sequenced deliberately and every response logged in a shared tracker.
A monthly call on what landed, what did not and what changes next month, with the target list updated rather than repeated.
Straight answers on scope, timelines, pricing and what a PR agency in Majherhat can realistically deliver.
We write and pitch stories, maintain relationships with journalists across Kolkata, prepare spokespeople, manage incoming media queries, monitor coverage and report monthly. On any given day that means drafting a release in Bengali, following up with a business desk, and briefing a founder before an interview.
Trade and digital outlets can run within two to four weeks of a well-prepared pitch. Bengali dailies and television usually take longer because they work on their own news cycles. We set expectations per outlet rather than promising a single timeline.
Yes. We are based in Majherhat and most of our clients are in south Kolkata, but we run programmes for companies across Kolkata and in other cities where the media target list justifies it.
No credible agency can. Editorial decisions sit with the desk. What we can guarantee is a relevant pitch, a prepared spokesperson and a follow-up process - which is what actually raises the odds over time.
We assess the spread, identify whether it is a local group issue or a wider one, draft holding lines within hours and align with your legal counsel. Then we decide whether to respond publicly, privately or not at all, and brief your team on the same script.
Yes, natively. Press releases, statements, social copy and spokesperson scripts are drafted in Bengali and English by the same team, so the two versions say the same thing without reading like translations.
Fees depend on scope, the number of spokespeople and how much content you need. Most Majherhat clients start on a three-month programme so there is enough runway to build relationships before judging results. We quote after the first call.
A named account lead who handles strategy, drafting and pitching for your account. You get their direct number, not a shared inbox, and they attend every review call.
We track coverage volume and quality, message pull-through in published articles, share of voice against named competitors, and referral traffic to your site. Those four together give a clearer picture than counting clippings.
You already have a story worth covering. What you may not have is a ranked media list, a founder who is ready for the questions, and someone following up with the desk on a Tuesday afternoon.
That is the work. It is unglamorous, repetitive and it compounds - a relationship here, a quote there, until your name is the one an editor calls when the sector comes up.
CredPR does that work from Majherhat, in Bengali and English, for businesses that would rather be known than merely seen.
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