MEDIA RELATIONS

THE PR AGENCY THAT KNOWS Majestic block by block. Media relations, reputation and crisis work for businesses in the heart of the city.

CredPR is a PR agency in Majestic working with shopfronts, clinics, restaurants, tech teams and family businesses that need real press rather than vanity mentions.

The district moves fast - wholesale buyers, commuters, students and founders pass through the same few streets. We turn that footfall into media angles journalists actually open.

Every engagement starts with a media audit of your category in Majestic, a shortlist of outlets that cover it, and a 90-day plan you can hold us to.

LOCAL PRESS COVERAGE

The media ecosystem around you, mapped

Majestic runs on a dense mix of trade press, city desks, language dailies and word of mouth. We map all of it before writing a single pitch.

CITY DESKS

CITY AND CIVIC DESKS

Metro, transport and civic reporters shape how a neighbourhood like Majestic is perceived. We brief them on what your business actually does for the area.

REGIONAL PRESS

REGIONAL AND LANGUAGE PRESS

Kannada, Hindi, Tamil and English outlets each want a different angle. We write and pitch the same announcement four ways instead of translating one release.

TRADE MEDIA

TRADE AND SECTOR PRESS

Wholesale, retail, healthcare and logistics trade titles reach the buyers who matter more than a viral post. We build a beat list for your category.

BROADCAST

TV AND RADIO

Local broadcast still moves opinion in commercial districts. We prep spokespeople, soundbites and studio-ready visuals before the camera arrives.

DIGITAL

DIGITAL AND SEARCH

Coverage that never ranks is coverage nobody reads. We pair earned media with owned pages, schema and internal links so the story keeps working.

REVIEWS

REVIEWS AND LISTINGS

Maps, review platforms and directories are the first impression for walk-in customers. We audit, respond and keep the public record accurate.

CRISIS

CRISIS AND ISSUES

A single bad week can undo a decade of goodwill. We draft holding statements, escalation ladders and spokesperson rules before you need them.

EVENTS

EVENTS AND LAUNCHES

Store openings, screenings and inaugurations are press hooks when the invite list, visuals and follow-up are ready two weeks ahead.

CIVIC

CIVIC AND REGULATORY

Permits, trade associations and municipal communication affect how your story lands. We help you speak about them without creating new problems.

COMMUNITY

COMMUNITY AND CAMPUS

Colleges, resident groups and local creators carry more trust than ads. We build programmes that give them a reason to talk about you.

MEASUREMENT

MEASUREMENT

We report placements, share of voice, referral traffic and inbound calls - not a folder of screenshots with no numbers attached.

The best pitch is the one that sounds like it was written for one reporter, not a mailing list.

CRISIS COMMUNICATION

Moments that need a press plan

Most businesses only call an agency when something is already public. These are the moments where a week of preparation changes the outcome.

OPENING A SECOND OUTLET

OPENING A SECOND OUTLET

A new branch is a story only if the numbers, the neighbourhood and the jobs behind it are packaged properly. We build that package before the ribbon is cut.

PLAN A LAUNCH →
FUNDING OR INVESTOR NEWS

FUNDING OR INVESTOR NEWS

Term sheets are quiet; announcements are not. We sequence the filing, the press note, the founder interview and the client email so nothing leaks early.

DISCUSS FUNDING PR →
A FOUNDER WHO SHOULD BE QUOTED

A FOUNDER WHO SHOULD BE QUOTED

Journalists need a named expert with an opinion, not a logo. We build the bio, the talking points and the byline pipeline that gets you called.

POSITION A FOUNDER →
A PRODUCT OR MENU CHANGE

A PRODUCT OR MENU CHANGE

New formats need context. We place the story with trade press first, then the city pages, then the food and lifestyle creators who drive footfall.

PLAN A PRODUCT STORY →
A BAD REVIEW GOING VIRAL

A BAD REVIEW GOING VIRAL

Speed matters more than polish in the first six hours. We draft the response, brief the team and keep one voice across every channel you own.

GET CRISIS HELP →
AN AWARD OR CERTIFICATION

AN AWARD OR CERTIFICATION

Recognition is only useful when someone else repeats it. We turn certificates into case studies, quotes and an award-entry calendar for next year.

TURN AWARDS INTO PRESS →
FESTIVAL SEASON RUSH

FESTIVAL SEASON RUSH

Peak weeks are won in the quiet weeks. We pitch seasonal angles in advance so your name appears in the roundups people actually read.

PLAN SEASONAL PR →
HIRING AT SCALE

HIRING AT SCALE

Recruitment is a reputation problem. We position the workplace story with local media and campus networks so applications arrive warmer.

TALK HIRING PR →
A REGULATORY NOTICE

A REGULATORY NOTICE

Not every notice is a crisis, but silence looks like guilt. We help you frame the facts, the fix and the timeline in one clear statement.

REVIEW A NOTICE →
ENTERING A NEW MARKET

ENTERING A NEW MARKET

Moving from one district to another means new reporters, new associations and new objections. We map all three before the first pitch goes out.

PLAN A MARKET ENTRY →
FOUNDER POSITIONING

What we do as your PR agency in Majestic

Ten services, one operating rhythm. You can buy them as a retainer or pull in a single capability when a specific week demands it.

01

MEDIA RELATIONS

PITCH THE PERSON, NOT THE INBOX.

We run a live list of journalists, editors and producers who cover your sector, and pitch them individually with a reason to reply this week.

DISCUSS MEDIA RELATIONS →
02

PRESS RELEASE AND NOTE WRITING

IF THE FIRST LINE NEEDS SETUP, IT IS NOT A FIRST LINE.

Announcements get rewritten until a busy editor can lift the first paragraph straight into print. Facts, quotes and context in the first eighty words.

SEE OUR WRITING PROCESS →
03

CRISIS COMMUNICATION

CALM IS A PROCESS, NOT A PERSONALITY TRAIT.

Holding statements, escalation ladders, spokesperson rules and a 24-hour contact tree, rehearsed before the week you actually need them.

BUILD A CRISIS PLAN →
04

FOUNDER AND EXPERT POSITIONING

BECOME THE SOURCE BEFORE YOU NEED THE COVERAGE.

Op-eds, podcast slots, panel pitches and a posting cadence that make one person the obvious quote in your category within two quarters.

POSITION A FOUNDER →
05

LAUNCH PR

LAUNCH DAY IS THE MIDDLE OF THE CAMPAIGN, NOT THE END.

A six-week runway covering teasers, embargoed briefings, launch-day assets and a follow-up wave so the story does not die in 48 hours.

PLAN A LAUNCH →
06

REGIONAL AND LANGUAGE MEDIA

TRANSLATION GETS YOU READ. NUANCE GETS YOU PRINTED.

Native pitches in Kannada, Hindi, Tamil and English, written by people who read those papers, not machine-translated from a master document.

ASK ABOUT LANGUAGE MEDIA →
07

REVIEW AND REPUTATION MANAGEMENT

YOUR RATING IS A PRESS RELEASE NOBODY HAS TO APPROVE.

We audit maps, review platforms and directories, correct wrong information, and set a response standard your front desk can follow daily.

AUDIT OUR REPUTATION →
08

EVENT AND ACTIVATION PR

THE PHOTOS DECIDE WHETHER THE STORY RUNS.

Invites, press kits, photo briefs and post-event follow-up, planned so a three-hour event produces three weeks of usable coverage.

PLAN EVENT COVERAGE →
09

OWNED MEDIA AND CONTENT

EARNED MEDIA LANDS BETTER ON A SITE THAT ANSWERS QUESTIONS.

Blogs, case studies and newsletter copy that give journalists something to link to and give buyers something to read before they call.

REVIEW CONTENT SUPPORT →
10

MEDIA TRAINING

YOU GET ONE ANSWER PER QUESTION. MAKE IT COUNT.

Two sessions on message discipline, bridging questions and staying calm on camera, recorded and reviewed so the improvement is visible.

BOOK MEDIA TRAINING →
LAUNCH PR

Built to work with your team, not around it

You should never have to ask what we did this week.

We sit inside your weekly rhythm - one call, one tracker, one point of contact. Your operations, sales and front-desk teams feed us the details that make coverage credible.

RETAIL

A twelve-store chain wants city-page coverage for a flagship opening and a queue on day one.

HEALTHCARE

A multi-specialty clinic needs credible coverage for a new department without sounding like an advertisement.

HOSPITALITY

A restaurant group is opening its third outlet and wants food writers, not just paid influencers.

B2B

A logistics firm wants trade-press credibility before a funding round and a national expansion.

Retainers from three months, with a written scope and reporting dates agreed before anything starts.

REGIONAL LANGUAGE MEDIA

Where we would start

FIX THE RECORD FIRST
01 / TARGET

FIX THE RECORD FIRST

Before pitching anything, we correct listings, bios and outdated pages so a journalist checking you out does not find three contradictory versions of your story.

Explore: Listing audit · Bio cleanup · Fact sheet · Spokesperson list

PICK THREE STORIES, NOT THIRTY
02 / TARGET

PICK THREE STORIES, NOT THIRTY

Most businesses have three genuinely reportable stories. We identify them, sharpen the evidence, and stop wasting pitches on everything else.

Explore: Story mining · Proof points · Angle testing · Message house

BUILD A NAMED-EXPERT BENCH
03 / TARGET

BUILD A NAMED-EXPERT BENCH

Editors want quotes from people, not press releases. We prepare two or three spokespeople with distinct, defensible positions they can hold under questioning.

Explore: Founder profiling · Op-ed drafting · Interview prep · Byline placement

OWN THE LOCAL SEARCH RESULT
04 / TARGET

OWN THE LOCAL SEARCH RESULT

Coverage is wasted if your map listing, reviews and website contradict it. We align earned media with the pages customers actually land on.

Explore: Review response · Local SEO copy · Schema markup · Landing pages

SET A CRISIS FLOOR
05 / TARGET

SET A CRISIS FLOOR

You do not need a sixty-page manual. You need a holding statement, a call tree and a rule about who speaks, agreed and signed off in advance.

Explore: Holding statements · Escalation ladder · Spokesperson rules · Simulation

MEASURE WHAT PAYS
06 / TARGET

MEASURE WHAT PAYS

Placements, referral traffic, inbound calls and share of voice against three named competitors - reviewed every month, not every quarter.

Explore: Coverage log · Share of voice · Referral traffic · Monthly review

REPUTATION MANAGEMENT

Why CredPR

A small senior team, a written scope and a habit of telling clients what will not run. That combination is rarer than it should be.

01 / APPROACH

Local knowledge, not a generic deck

We know which editors answer, which associations matter and which stories die on a Tuesday. That saves you months of trial pitches.

02 / APPROACH

Senior people on the account

The person who pitches your story is the person you briefed. There is no handoff to a junior once the contract is signed.

03 / APPROACH

Written scope, fixed retainer

Deliverables, hours and reporting dates are agreed in writing, so the invoice never arrives with surprises attached to it.

04 / APPROACH

Media-first, not content-first

We start with what a reporter needs, then build the assets. Blogs and social follow the story - they do not replace it.

05 / APPROACH

Bilingual by default

English and at least one Indian language on every account, because half your audience reads the regional page before the English one.

06 / APPROACH

Honest about what will not run

If a story has no news value, we say so and suggest what would. You pay for judgement, not for activity reports.

EVENT COVERAGE

How we work

01

AUDIT AND BASELINE

Two weeks of reading, listening and asking. We map your current coverage, competitors, review scores and the gaps a reporter would notice.

02

MESSAGE AND PROOF

We write the three sentences you want repeated, then hunt the numbers, quotes and case studies that make them believable.

03

MEDIA MAPPING

A named list of journalists, outlets and creators per story, with notes on what each covered last quarter and how they prefer to be pitched.

04

PITCH AND PLACE

Individual pitches, embargoed briefings and disciplined follow-ups. You see the same tracker we do, updated weekly, with no vanity metrics.

05

REVIEW AND REPEAT

A monthly readout on placements, traffic and enquiries. What worked gets repeated; what did not gets cut from the next cycle.

08 - THE CRED DIFFERENCE

Ready to be quoted?

A 30-minute media audit for Majestic businesses, no deck required.

Bring your last three announcements, your review scores and one story you think is boring. We will tell you which parts a journalist would keep.

You leave with three pitch angles, a shortlist of outlets and a realistic timeline. If we are not the right fit, we will say so on the call.

MEDIA TRAINING

Questions we get asked

Straight answers on scope, timelines and what PR can and cannot do for a business in this market.

We handle media relations, press material, crisis planning, founder positioning, review management and measurement for businesses across Majestic and the surrounding commercial belt. Most clients start with a media audit, then move to a monthly retainer.

Most engagements run between ₹35,000 and ₹1,20,000 a month depending on scope, number of spokespeople and how many stories you want in market at once. One-off launches are quoted separately.

First placements usually land in weeks four to eight. Trade press moves faster than city pages, and anything tied to a fixed launch date needs a six-week runway to be done properly.

Yes. Single-outlet restaurants, clinics and family shops are a large part of what we do. The scope is smaller, but the standard of the pitch is exactly the same.

We write and pitch in Kannada, Hindi, Tamil and English, with native speakers on each account. Straight translations rarely get picked up by the desks that matter.

You call the number in your plan. We draft a holding statement within hours, agree who speaks, and manage incoming queries while you fix the underlying issue.

No credible agency can. We guarantee the number of pitches, the quality of the material and full transparency on what was sent and what came back.

Placements by outlet tier, referral traffic, inbound enquiries, review score movement and share of voice against three named competitors, reported every month.

A two-hour kickoff, access to your numbers, one named decision-maker and a 24-hour turnaround on approvals. That is usually enough to begin.

MEASUREMENT & REPORTING

Your next story is already in the business

Somewhere in your operation there is a number, a customer or a decision that a reporter would find interesting. We find it, verify it and put it in front of the right desk.

You do not need a bigger marketing budget. You need a clearer story and someone who will call the journalist on a Tuesday morning instead of emailing a PDF.

Start with a media audit. Thirty minutes, three angles, and an honest view of what will run and what will not.

Tell us what you are launching, fixing or defending.