YOU ARE OPENING A SECOND LOCATION
A new branch on the Katwaria Sarai main road is a local news story if you give reporters a reason to cover it. We build the opening angle, the photo brief and the follow-up.
PLAN AN OPENING PUSH →Katwaria Sarai sits between IIT Delhi, JNU and the Qutub Institutional Area, so the press that matters here is a mix of education desks, tech reporters, city pages and trade publications. We keep a live list of who is covering what across South Delhi.
Test-prep institutes around Katwaria Sarai get coverage through result stories, faculty profiles and exam-analysis commentary placed with education desks and city pages.
Founders building out of the IIT Delhi ecosystem need research-led pitches, funding announcements and technical explainers that survive a reporter's fact-check.
Neighbourhood clinics in Katwaria Sarai win patients through expert commentary, seasonal health advisories and doctor profiles in local and lifestyle media.
New openings on the main Katwaria Sarai road get traction from food bloggers, city listing desks and neighbourhood news pages when the story is framed right.
Rental and buyer-facing stories need data, not adjectives. We package market commentary for property desks and South Delhi community publications.
Practices near the Qutub Institutional Area build authority through quoted commentary on tax changes, compliance deadlines and consumer disputes.
Groups working around JNU and Munirka need report launches, impact stories and donor-friendly coverage that reads as credible rather than promotional.
Co-working operators in Katwaria Sarai pitch hybrid-work trends and tenant success stories to business desks and startup publications.
Small production houses need profile pieces, collaboration announcements and festival coverage that travel well beyond a single Instagram post.
Institutional events near Katwaria Sarai get pre-event listings, speaker interviews and post-event recaps across trade and campus media.
Service firms win inbound leads when their leadership is quoted on hiring, AI adoption and delivery trends in Delhi's tech corridor.
Our beat list for Katwaria Sarai is rebuilt every quarter, so pitches go to journalists who are still writing about your sector.
Some weeks are quiet. Some weeks decide how your business is seen for the next two years. These are the moments we plan for with clients across Katwaria Sarai and South Delhi.
A new branch on the Katwaria Sarai main road is a local news story if you give reporters a reason to cover it. We build the opening angle, the photo brief and the follow-up.
PLAN AN OPENING PUSH →
Investors care about the round. Journalists care about what it changes. We write the announcement so both audiences get something worth reading.
DISCUSS A FUNDING ANNOUNCEMENT →
The first hour decides the story. We draft the holding statement, brief your spokesperson and stay on the phone with the desk until it settles.
GET CRISIS SUPPORT →
Commentary slots on education, hiring and Delhi infrastructure open up every week. We pitch your founder into them with a steady, repeatable cadence.
BUILD A FOUNDER PROFILE →
Launch coverage needs embargoes, assets and a demo that works. We coordinate reviewers and trade press before the announcement goes live.
PLAN A PRODUCT LAUNCH →
Recognition is only useful if people hear about it. We place the announcement with trade media and turn it into credibility content for your site.
AMPLIFY AN AWARD →
Listings, speaker interviews and a post-event recap can generate three separate coverage cycles from a single afternoon.
GET EVENT COVERAGE →
We audit what is being said across search, maps and social, then work on the record so the accurate version ranks and reads first.
FIX YOUR REPUTATION →
A small survey of your own customers can become a Delhi-level story if the numbers are framed clearly and offered to the right desk first.
TURN DATA INTO COVERAGE →
We map who is covering them, why the pitch worked and where your story can win instead of chasing the same reporters with the same angle.
REVIEW THE COMPETITION →Every engagement starts with a media audit and a shortlist of outlets that genuinely cover your sector in Delhi. From there we run a monthly cycle of pitches, placements and reporting.
We maintain direct relationships with education, tech, city and trade reporters across Delhi, and pitch only the journalists whose beat matches your story and your timing.
DISCUSS MEDIA RELATIONS →Releases, media notes, fact sheets and Q&A documents written in the plain, quotable style Delhi desks prefer, with every number checked before anything is sent out.
DISCUSS RELEASE WRITING →Holding statements, spokesperson prep, social response and reporter call handling for businesses facing a complaint, an accident or a viral post in South Delhi.
DISCUSS CRISIS SUPPORT →Long-form interviews, podcast placements and quoted commentary that build a founder's name into a credential the business can borrow from in every sales conversation.
DISCUSS FOUNDER PROFILES →Embargo planning, reviewer outreach, asset kits and day-one follow-up for new products, outlets, clinics and courses launching in Katwaria Sarai and nearby colonies.
DISCUSS LAUNCH PR →Neighbourhood pages, city supplements, community portals and Hindi-language outlets that reach customers within a few kilometres of your Katwaria Sarai address.
DISCUSS LOCAL OUTREACH →Search-result audits, review response policy, correction requests and a steady stream of positive coverage that pushes old problems further down the page.
DISCUSS REPUTATION WORK →Byline articles, industry commentary and newsletter contributions that position your leadership team as the people reporters call when a deadline is close.
DISCUSS THOUGHT LEADERSHIP →Press conferences, campus events, workshop series and conference partnerships around Katwaria Sarai, handled from the invite list through to post-event coverage.
DISCUSS EVENT PR →Two-session interview coaching for founders and spokespeople, covering bridging, hostile questions, on-camera delivery and the answers you should never give.
DISCUSS MEDIA TRAINING →We work as an extension of your marketing or founder team, with a shared tracker, a weekly call and a clear split of who writes what.
A two-person team near IIT Delhi needs three months of coverage before a funding round, without hiring in-house.
Three dental clinics across South Delhi want doctor-led commentary and a cleaner review profile in Katwaria Sarai.
A test-prep centre needs result-season coverage in education desks and Hindi dailies, timed to admission cycles.
A new Katwaria Sarai outlet wants opening coverage, blogger visits and a listings push in the first six weeks.
No retainers for press releases nobody reads.
We list every outlet that has covered a business like yours in the last year, note the reporter and the angle, and rank them by likelihood of picking you up.
Explore: Outlet mapping · Reporter beats · Coverage benchmarking
Your story gets cut to three messages, each backed by a number, a date or a named customer, so reporters have something concrete to quote in the piece.
Explore: Messaging house · Proof points · Spokesperson briefs
Boilerplate, founder bios, high-resolution images, logos and a fact sheet, stored in one folder that can be sent within minutes of a reporter's request.
Explore: Boilerplate · Founder bios · Image library
We aim for two to three placements in the first eight weeks, chosen for relevance rather than reach, so the coverage actually supports your sales conversations.
Explore: Targeted pitches · Trade coverage · Local pages
A one-page protocol covering who speaks, who approves and what gets said first, plus a holding statement template you can adapt inside ten minutes.
Explore: Holding statements · Approval chain · Spokesperson drills
Monthly reports on placements, message pull-through, referral traffic and inbound enquiries, with a short note on what we are changing next month.
Explore: Placement tracking · Referral traffic · Enquiry attribution
We are a small, senior team. The person who pitches your story is the person you speak to on Monday.
We know which Delhi desks cover education, health, property and startups, and which ones stopped taking cold pitches two years ago.
No junior handover after the pitch. Your account is run by someone who has placed stories in the outlets you are targeting.
Katwaria Sarai clients need neighbourhood coverage and trade coverage at the same time. We run both tracks inside one plan.
You get the placements and the misses, with a reason for each, instead of a monthly deck that quietly hides the slow weeks.
We pitch Hindi dailies and English metros with separate angles, written by people who read both every morning.
Statements, releases and corrections turned around the same day when a reporter is on deadline, because that is when it matters.
Forty-five minutes on your business, your customers and the coverage you are hoping for, plus an honest read on what is realistic in your sector.
We map the outlets, draft the messages and agree on three measurable goals for the first quarter before a single pitch goes out.
Release templates, founder bios, images and a fact sheet are prepared and approved, so future announcements take hours rather than weeks.
Weekly outreach to named reporters, follow-ups on deadline, and a shared tracker so you can see exactly where each story stands.
Every month we review what worked, adjust the beat list and add new angles, including commentary slots and event coverage.
Straight answers on retainers, timelines, coverage guarantees and what a PR agency in Katwaria Sarai actually does week to week.
We build relationships with journalists, write the releases and pitches, coordinate interviews, handle crises and report on what got published. For most clients that means a monthly cycle of outreach rather than a single announcement.
Retainers for a focused local programme typically start in the range of a part-time hire and scale with the number of announcements and outlets. We quote after the audit, so scope is based on your sector rather than a template.
First placements usually land within six to ten weeks if the story and assets are ready. Businesses with no news hook, no data and no named customers take longer, and we will tell you that upfront rather than after three months.
No credible agency can. What we can do is target the right desks, prepare the assets they need and follow up properly. Any agency promising a named outlet for a fixed fee is usually selling advertorial.
Yes. Most of our clients are in Katwaria Sarai, Munirka, Adchini, Hauz Khas and the Qutub Institutional Area, but we also run campaigns for brands elsewhere in Delhi NCR.
Roughly two hours of founder or leadership time, plus quick approvals on drafts. Clients who send us updates, customer wins and numbers as they happen get noticeably better results.
Yes. Crisis clients get a direct number and a same-day response, including weekends. We draft the holding statement, brief the spokesperson and manage incoming reporter calls.
Regularly. Hindi dailies and local editions reach a large share of customers in and around Katwaria Sarai, and the angles that work there are often different from the English press.
We track placements, message pull-through, referral traffic from coverage, branded search volume and inbound enquiries. Reach numbers alone rarely tell you whether the campaign did anything.
Most businesses in Katwaria Sarai have a better story than their coverage suggests. The gap is rarely the story itself; it is the list, the timing and the follow-up.
We build that system with you, one beat at a time, so a good month of press becomes a pattern rather than an accident.
If you want to know which outlets would realistically cover you this quarter, that is a conversation we can have this week.
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