YOU ARE OPENING A SECOND OUTLET
A new address is a story only if it is pitched as one. We build the opening narrative, brief two city desks and line up food and retail writers before the shutters go up.
PLAN AN OPENING →Hauz Khas sits between Delhi's oldest press clubs and its newest founder offices. CredPR works both sides of that line - pitching business desks across the city while building relationships with the beat reporters, podcast hosts and newsletter writers who live and work around Hauz Khas.
City supplement writers and community newsletter editors cover this area every week. We keep those relationships warm so a Hauz Khas story has somewhere to land first.
Seed and Series A teams clustered around Hauz Khas need founder visibility more than product announcements. We build the interview pipeline before the next raise.
Openings, menu changes and chef moves around Hauz Khas Village get pitched to food writers who actually visit, not to a generic lifestyle list.
Studios moving from bespoke projects to named collections need trade press and award entries. We translate craft language into something an editor can run.
Online-first brands use PR to earn the retail credibility a paid ad cannot buy. Gifting rounds, founder stories and review programmes all start here.
Exhibitions and residencies live or die on preview coverage. We brief arts correspondents early and coordinate images before the opening night.
Technical products need a human angle before a business desk will bite. We find the customer story that makes the roadmap worth writing about.
Admissions cycles and research announcements follow a calendar. We plan coverage around it instead of reacting to it two weeks late.
Health claims need careful framing. We work with writers who understand the difference between a trend piece and a medical one.
Independent hosts around Hauz Khas book guests months ahead. Getting on those shows is often faster than waiting for a national desk.
New spaces need neighbourhood context, not just square footage. We pitch the area story alongside the project story.
Hauz Khas is small enough that one good story travels the whole neighbourhood, and loud enough that the rest of Delhi hears it.
The calls that come in, the deadlines that appear and the weeks when having a press contact list stops being an abstract idea.
A new address is a story only if it is pitched as one. We build the opening narrative, brief two city desks and line up food and retail writers before the shutters go up.
PLAN AN OPENING →
Investors announce, founders explain. We place the founder interview that says what the money is for, and keep the announcement from reading like a spreadsheet.
ANNOUNCE A ROUND →
You have a day, maybe two. We draft the response, flag the risky phrasing and stay on the thread until the piece runs with your context in it.
GET RESPONSE SUPPORT →
Usually it is not a better product, it is a better-told one. We audit their coverage, find the angle they are missing and pitch the story they cannot tell.
RUN A COVERAGE AUDIT →
Forty minutes of unscripted audio can undo a year of careful positioning. We prep talking points, rehearse the tricky questions and follow up with the producer afterwards.
PREP FOR THE RECORDING →
Six weeks out is the right time to start. We sequence the embargo, the exclusive and the follow-up wave so the launch does not peak on day one and vanish by day three.
SEQUENCE A LAUNCH →
A thread, a review, an unhappy customer with a following. We assess whether it is a press problem or a customer problem, and act only on the first one.
TALK TO US NOW →
Reporters need sources before deadline, not after. We register your founder with the beat journalists covering your sector and keep commentary flowing between big stories.
BECOME A SOURCE →
Entries take weeks and most are written badly. We pick the three worth entering, write the submission around evidence and track the shortlist announcements.
PLAN AWARDS ENTRIES →
PR works best when it feeds the same calendar as campaigns and content. We plug into the hiring brief so the new lead inherits relationships, not a cold list.
ALIGN PR AND MARKETING →Ten capabilities, one operating rhythm. Most Hauz Khas clients start with media relations and add founder positioning or launch support once the first coverage lands.
We build and maintain a live list of Delhi journalists, editors and producers who cover your sector, then pitch them story by story rather than with one mass release. You get named contacts, not a database export.
DISCUSS MEDIA RELATIONS →Your founder's point of view is the most portable asset the company owns. We shape it into bylines, interviews, panel topics and podcast appearances that keep the name in circulation between launches.
DISCUSS FOUNDER POSITIONING →Product, outlet or fund - a launch needs a date, a story and three journalists who care. We sequence embargoes, briefings and exclusives so the announcement lands the same morning across the outlets that matter.
PLAN A LAUNCH →When a review goes wrong or a thread takes off, the first four hours decide the rest. We draft holding statements, prep the spokesperson and manage incoming press calls from our Hauz Khas desk.
DISCUSS CRISIS SUPPORT →Gifting rounds, founder stories, retail launches and review programmes for brands selling online and through South Delhi stores. We track what converts into sales, not just what clips well in a spreadsheet.
DISCUSS D2C PR →Menus, openings, chef profiles and neighbourhood guides for cafés, restaurants and bars around Hauz Khas Village and Deer Park. We work with food writers and city editors who actually visit the room.
DISCUSS F&B PR →Op-eds, expert columns and contributed articles placed in trade and business publications. We interview your team, write in your voice and handle edits until the piece runs with your byline intact.
DISCUSS BYLINE PLACEMENT →Two sessions before your first big interview: message house, bridging technique and a recorded mock Q&A. Founder or spokesperson, you leave knowing what to say when the question turns hostile.
BOOK MEDIA TRAINING →We map the awards, conferences and lists your competitors are entering, handle the submissions and pitch you as a panellist, so credibility compounds beyond earned media alone.
DISCUSS AWARDS SUPPORT →Boilerplate, founder bios, high-resolution images, fact sheet and a simple newsroom page. A journalist on deadline should never have to email you for a logo, and after this they will not need to.
BUILD A PRESS KIT →We plug into your marketing calendar, investor updates and hiring plans so the story you tell the press matches the one your customers and candidates hear.
A café opening in eight weeks needs a preview piece, a food writer visit and a launch-night guest list that includes the right editors.
A seed-stage SaaS team wants the founder quoted in two business dailies before the next raise, without hiring an in-house comms lead.
A D2C brand hit a bad review cycle and needs a reputation reset, starting with the founder's own account of what changed.
A design studio moving from project work to a named collection needs trade press, award entries and a press kit that reads like the work.
Most clients start with one priority and add a second within a quarter.
The core ask from almost every founder we meet: a steady trickle of mentions in business dailies, city pages and trade titles. We build the list, pitch weekly and report on what actually ran.
Explore: Media list building · Beat reporter outreach · Exclusive placements
A recognisable founder shortens every sales call. We place interviews, bylines and panel slots that make your name the one an editor thinks of when the topic comes up.
Explore: Bylined articles · Podcast bookings · Panel placements
Openings, funding, product drops and partnerships. Each one gets a timeline, a spokesperson brief and a follow-up plan for the week after the news goes out.
Explore: Embargo planning · Press briefings · Follow-up coverage
Most businesses meet their first press crisis unprepared. We build the holding statements, escalation list and spokesperson training before anything goes wrong.
Explore: Holding statements · Spokesperson prep · Escalation planning
Neighbourhood publications, city supplements and community newsletters reach the people who walk past your door. Often the fastest coverage to land and the easiest to convert.
Explore: City supplements · Neighbourhood press · Community newsletters
Journalists check your site before they reply. We tighten the boilerplate, the founder bio and the newsroom so the story is easy to write once the interest is there.
Explore: Press kits · Founder bios · Newsroom pages
A small team, a local base and senior attention on every account - plus a bias toward coverage that can be traced back to a business outcome.
Not a city-centre firm with a South Delhi phone number. Coffee meetings, site visits and newsroom drop-ins happen in your neighbourhood, which is why the pitches sound local.
Every journalist on your list has been spoken to by someone on our team. You see the name, the beat and the date of the last conversation.
Monthly coverage reports with placement, message pull-through and referral traffic - not a folder of screenshots and a vague note about momentum.
The person who pitches your story is the person who wrote the strategy. No account handover three weeks after the kickoff call.
Founders here are running lean teams. We batch interviews, front-load preparation and keep requests to a predictable weekly rhythm.
If an angle will not survive an editor's first question, we tell you before it is pitched. Wasted pitches cost you credibility with the reporters who matter.
A two-hour session covering your business, competitors and the coverage you already have. We leave with a positioning draft and a shortlist of stories worth pitching.
Three messages, one proof point each, and a version your whole team can repeat without notes. Everything we pitch later traces back to this document.
We build the target list journalist by journalist - beat, recent articles, preferred pitch format - and rank it by how likely each is to cover you this quarter.
Weekly outreach with named owners, plus the follow-ups most agencies skip. Every conversation gets logged so nothing restarts from zero next month.
A monthly review of what ran, what was ignored and why. We adjust the list and the angles, then reuse the coverage in sales decks, hiring pages and investor updates.
The things clients ask before signing, answered without the agency gloss.
Retainers for a Hauz Khas engagement typically start around ₹60,000 a month for a focused media relations programme and scale with the number of markets and spokespeople. Project work - a launch, an awards push, a press kit - is quoted separately so you can test the fit first.
First placements usually land in weeks four to eight, once the media list is warm and the positioning is settled. Hyperlocal and trade coverage tends to arrive fastest; national business desks take longer because the story has to clear more editors.
Hauz Khas is our base and most clients are within a few kilometres, but we run programmes across Delhi NCR and handle remote clients in other cities. Being local mainly means we can show up in person when a briefing or a crisis needs it.
Business dailies, city supplements, trade magazines, startup and design publications, food and lifestyle titles, podcasts and newsletters. We will not promise a specific outlet before we have read your story, because that is how agencies end up overpromising.
A digital agency buys attention; we earn it. Coverage in a publication an editor chose to run carries weight with investors, partners and hires in a way a paid placement does not, and it keeps working long after the campaign budget is spent.
Yes. We interview your team, draft in your voice and handle the edits. You approve everything before it leaves the building, and you keep the documents so the next release takes half the time.
We assess whether it is a factual error, a fair criticism or an opinion, and respond accordingly. Corrections get requested with evidence, criticism gets a considered reply, and we brief you on what to say if the story travels.
Most of our Hauz Khas clients are under thirty people. We keep the ask light: one founder interview a week, a shared document for approvals and a single point of contact on our side.
Send a short note about your business and what you want coverage for. We will reply with two or three story angles we think are viable and set up a call at a café nearby or over video, whichever is easier.
Most businesses in this neighbourhood have three good stories and no idea which one a journalist wants. We work that out in the first meeting.
No long pitch decks, no twelve-month lock-ins. A short plan, a named team and a first coverage target you can hold us to.
If the fit is wrong, we say so and point you somewhere better. That has kept our client list small and our pitches answered.
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Our team will get back to you within one business day.