NEW OUTLET OR CLINIC OPENS
A launch on Mosque Road or Coles Road needs a first-look story, photographs and a founder quote ready for the same week's deadline.
PLAN A LAUNCH →Frazer Town sits inside one of Bengaluru's densest media and business belts. We keep live relationships with the beat reporters, community editors, creators and trade bodies that decide what gets published about brands in this neighbourhood.
Reporters covering civic, business and lifestyle beats across Bengaluru, many of whom pass through Frazer Town weekly for stories, food trails and community events.
Hyperlocal titles and resident association newsletters across Frazer Town, Cooke Town and Richards Town that carry real weight with families and long-term residents.
Vertical publications in F&B, healthcare, retail and real estate where a well-framed Frazer Town story can travel well beyond the neighbourhood.
Founders running clinics, cafés, studios and service firms around Mosque Road and Coles Road, many of whom refer PR partners to each other.
The Mosque Road food belt gives Frazer Town brands a natural news hook for launches, festival menus and chef-led stories.
Food reviewers, lifestyle creators and local video journalists who are happy to walk into a Frazer Town storefront and film a genuine first look.
Independent retailers and showrooms around Commercial Street and Frazer Town that need footfall-friendly coverage and seasonal press moments.
Multi-specialty clinics and wellness studios in Frazer Town that rely on credible, compliance-safe media coverage to build patient trust.
Associations, places of worship and event organisers whose calendars create reliable seasonal hooks for Frazer Town brand stories.
Local chambers and industry associations that give a Frazer Town business a credible third-party voice when it needs one.
Kannada-language dailies and broadcast desks that reward genuinely local stories with reach no English-only pitch can match.
In Frazer Town, a reporter two streets away is worth more than a database of a thousand cold contacts.
Coverage rarely comes from a single press release. It comes from knowing which moment a Frazer Town reporter will care about - and being ready before the deadline.
A launch on Mosque Road or Coles Road needs a first-look story, photographs and a founder quote ready for the same week's deadline.
PLAN A LAUNCH →
When a Frazer Town business raises or opens a second location, we package the numbers, the reason and the founder quote for city business desks.
SHARE YOUR NEWS →
Rankings, certifications and awards are only worth what you do with them. We turn the certificate into a Frazer Town story with context and proof.
AMPLIFY AN AWARD →
Ramzan on Mosque Road, Christmas on Coles Road - seasonal moments give Frazer Town brands a natural, repeatable press hook.
BUILD A SEASONAL PITCH →
A new chef, partner or clinic head is a story about direction. We frame the appointment so Frazer Town readers understand why it matters.
ANNOUNCE A LEADER →
A bad review, a regulatory notice or a viral complaint needs a response plan, not a panic call. We hold the line for Frazer Town clients.
GET CRISIS SUPPORT →
Local hiring drives, free clinics and school programmes earn goodwill - and Frazer Town coverage that paid media simply cannot buy.
TELL A COMMUNITY STORY →
Pop-ups, walks, screenings and store anniversaries give reporters something to photograph and something concrete to write about.
PROMOTE AN EVENT →
Founders with a real point of view get quoted. We place bylined commentary and expert quotes with Bengaluru journalists on deadline.
PITCH AN OP-ED →
A new line, a new treatment or a new menu needs a reason to exist. We build the angle, the visuals and the reporter list behind it.
ANNOUNCE A REFRESH →Ten services, one operating rhythm. Each is run by a named lead from our Frazer Town office, with a monthly report you can read in five minutes.
We build and maintain a live list of Bengaluru journalists, then pitch story by story. For Frazer Town clients that means warm introductions to the reporters already covering your street, sector and customer base.
DISCUSS MEDIA RELATIONS →Product, menu, clinic or store launches get a six-week runway: positioning, assets, embargo list, exclusive offer and disciplined follow-up. We run launch day from Frazer Town so nothing waits on a courier.
DISCUSS LAUNCH PR →When a complaint, notice or viral post hits, we draft holding statements, brief your team and manage reporter calls. Frazer Town clients get a named responder and a first-response window of about an hour.
DISCUSS CRISIS COMMS →We turn what you know into commentary editors will actually use: op-eds, expert quotes, panel pitches and LinkedIn narratives. It works because Frazer Town founders usually have a genuinely local story to tell.
DISCUSS FOUNDER PR →English and Kannada outlets get different pitches. We adapt the story rather than translating it word for word, so Frazer Town businesses reach the readers who actually live nearby.
DISCUSS LOCAL OUTREACH →We match Frazer Town brands with Bengaluru creators who will walk in, order, film and post - with briefs, contracts and disclosure handled properly rather than left to chance.
DISCUSS CREATOR PR →Openings, pop-ups, walks and screenings get a media list, a run-of-show and a photo plan. We invite Frazer Town reporters personally and follow up the same evening while the story is warm.
DISCUSS EVENT PR →We audit what Google, review sites and social say about you, then build a steady stream of accurate coverage to sit above the noise. Frazer Town clinics and retailers feel this first.
DISCUSS REPUTATION →Bios, fact sheets, high-resolution images, boilerplate and Q&A, written once and kept current. Every Frazer Town client gets a shareable folder reporters can pull from at 9pm on deadline.
DISCUSS PRESS KITS →Coverage volume, outlet tier, message pull-through, referral traffic and share of voice, reported monthly. We show Frazer Town clients what moved, what did not and what we change next.
DISCUSS REPORTING →Most PR agencies pitch Frazer Town from a co-working desk across town. We work the neighbourhood - the food belt, the clinics, the retailers, the associations - and we build programmes around how business actually happens here.
A café on Mosque Road opening a second outlet needs a launch story, a food reviewer visit and a festival menu angle in the same month.
A multi-specialty clinic in Frazer Town wants credible coverage for a new department without overstepping medical advertising rules.
A high-street retailer near Commercial Street needs footfall before a season and a founder story that stands out from discount noise.
A professional services firm in Frazer Town wants its partners quoted as experts in Bengaluru business press, not just listed in directories.
Retainers start at a level a single-outlet Frazer Town business can justify.
Founders want to open the city paper and see their name. We start with three target outlets, a clear angle and a realistic 90-day coverage plan built around Frazer Town.
Explore: Media list building · Story angles · Journalist outreach · Coverage tracking
New outlets, menus and clinics need attention in week one. We build the runway, the assets and the invite list so Frazer Town launch days produce actual stories.
Explore: Launch strategy · Press kits · Exclusive offers · Day-of coordination
A single viral complaint can outrank years of good work. We assess the risk, draft the response and manage the reporter relationship until Frazer Town coverage settles.
Explore: Risk audit · Holding statements · Reporter liaison · Recovery coverage
Buyers trust people more than logos. We get Frazer Town founders into commentary, panels and podcasts so their expertise shows up before a sales conversation does.
Explore: Op-eds · Expert quotes · Panel pitches · LinkedIn narrative
English coverage misses a large share of the neighbourhood. We adapt stories for Kannada outlets so Frazer Town brands reach readers who live within three kilometres.
Explore: Kannada pitch adaptation · Regional outlets · Community press · Translation review
Budgets get challenged. We report coverage, message pull-through and referral traffic monthly so Frazer Town clients can defend the spend with numbers, not anecdotes.
Explore: Monthly reports · Share of voice · Referral traffic · Message pull-through
We are a small, senior team with a physical presence in the neighbourhood and a bias toward measurable coverage.
Our team works out of Frazer Town, so press meets, photo shoots and launch days happen in person rather than over a video call.
The person who pitches your story is the person you briefed. There is no junior handoff once the contract is signed.
We know which Bengaluru reporters cover F&B, health, retail and civic change - and which ones will never open a cold pitch.
English and Kannada pitches are written by the same team, so the Frazer Town story stays consistent across every outlet.
Monthly reports show coverage, outlet tier, message pull-through and referral traffic, not a screenshot folder with no context.
We scope to a single outlet, a single clinic or a single founder, so Frazer Town businesses are not paying for enterprise overhead.
We spend the first week understanding your business, your competitors and what has already been written. Then we map the Frazer Town and Bengaluru outlets that matter to you.
We build three to five story angles a reporter could actually use, each with proof points, quotes and visuals attached before the first pitch goes out.
We build a named journalist list, then warm it up with context before pitching. No spray-and-pray from a Frazer Town desk, and no generic mail merge.
Weekly pitching with disciplined follow-up, exclusive offers where they genuinely help, and honest feedback when an angle is not landing.
Every month we review coverage, message pull-through and referral traffic, then adjust the Frazer Town plan for the next cycle.
The things founders and marketing leads ask us before signing anything.
We handle media relations, launch PR, crisis communications and founder positioning for businesses in and around Frazer Town. Day to day that means building journalist lists, writing pitches, coordinating interviews, preparing press kits and reporting on coverage.
Most Frazer Town retainers we run sit between a modest monthly scope for a single outlet and a fuller programme for multi-location brands. We quote after a discovery call and scope to what you can sustain for at least three months.
A well-timed launch story can land in two to three weeks. Sustained reputation coverage usually takes 60 to 90 days, because it depends on building reporter relationships and finding the right news hooks in your calendar.
Frazer Town is our base and our strongest network, but we work across Bengaluru - Cooke Town, Richards Town, Commercial Street, Cox Town and further out - as long as the story has a genuine local angle.
Yes. We adapt pitches for Kannada dailies and broadcast desks rather than translating word for word, so the story reads naturally and the Frazer Town angle survives the translation.
Roughly two hours of your time: one check-in call, quick approvals on pitches and access to photos, data or a founder for interviews. Clients who respond fast get covered faster - that is the honest version.
We start with a risk assessment, draft holding statements and set a single point of contact for reporters. Frazer Town clients get a named responder and a first-response window of about an hour during business hours.
No credible PR agency can guarantee a placement, and anyone who does is selling advertising. What we guarantee is a defined number of pitches, named journalists contacted and a transparent monthly report.
You get senior people who actually work in Frazer Town, pitch in English and Kannada, and report in numbers. No junior handoff, no enterprise overhead, no coverage screenshots without context.
You have a launch, a new outlet or a story that deserves more than an Instagram post. We know which Bengaluru reporters would care and how to reach them.
You want your Frazer Town business quoted as the expert in its category, not just listed in a directory next to twenty competitors.
You need someone local who answers the phone when a review goes sideways and knows how to keep the story from spreading.
Thanks - your message is on its way.
Our team will get back to you within one business day.