Media Relations Services — EARNED MEDIA. CREDIBLE COVERAGE. LASTING INFLUENCE.

Media relations is one discipline within public relations, focused specifically on earning coverage through news and media platforms. PR is broader: it also covers corporate reputation, crisis communications, thought leadership, influencer and stakeholder communications. At CRED PR, media relations often anchors a wider reputation programme.

Day to day, our team monitors news and editorial calendars, identifies story opportunities, writes and personalises pitches, follows up with journalists, prepares spokespeople for interviews, coordinates approvals, tracks coverage and reports results. Most of the value sits in judgement — knowing which story to pitch to whom, and when.

Cost depends on scope — the number of markets and languages, how much news you have, the spokesperson programme and any events. Most brands work with us on a monthly retainer for always-on media relations, while launches and press events can be scoped as standalone projects. We share a scoped proposal after a short discovery call.

News-led and reactive coverage can begin within the first few weeks of onboarding, once the narrative, spokespeople and media lists are in place. Features, profiles and a consistent share of voice typically build over three to six months of sustained outreach, which is why we recommend planning media relations as an ongoing programme.

No credible agency can guarantee editorial coverage — that decision belongs to journalists, which is exactly why earned media carries credibility. What we commit to is the strategy, the quality and relevance of the angles, the outreach effort and transparent reporting on every pitch and outcome.

We work across national and business press, regional and language publications, trade and vertical titles, broadcast TV and radio, digital news sites, newsletters, podcasts and creators, in India, the UAE and the wider GCC, and global markets. The mix is chosen around your audience, not around a fixed list.

Yes. We advise on whether an announcement is genuinely newsworthy, write the release and supporting media kit, manage approvals, distribute through wire services and direct outreach, and follow up with priority journalists. A press release is one tool — we often recommend exclusives or briefings when they will perform better.

We track share of voice, message penetration, quality of coverage, executive visibility, digital and search impact, and business outcomes such as inbound enquiries. You receive a weekly outreach tracker, a monthly coverage and impact report and a quarterly strategic review. Our measurement is aligned with the AMEC Barcelona Principles, so we do not use AVE.

Yes. Media training is built into our interview and executive profiling work. Sessions cover message discipline, bridging techniques, handling difficult questions and on-camera presence, with mock interviews tailored to the outlets and formats your spokespeople are likely to face.

Yes. Coverage in authoritative publications earns high-quality backlinks and brand mentions that search engines and AI answer engines such as ChatGPT, Gemini and Perplexity draw on. Working alongside BrandStory's SEO and content teams, we plan coverage that strengthens both reputation and discoverability.

We run media relations programmes for technology and SaaS, consumer and retail, BFSI and fintech, healthcare and life sciences, real estate and infrastructure, and professional services, among others. Each programme is built around that sector's beats, editors, compliance needs and news cycles.