Digital PR & Influencer Marketing Services — AMPLIFIED STORIES. ORGANIC REACH. DIGITAL DISCOVERABILITY.

Traditional PR focuses on print, broadcast and news coverage. Digital PR targets online publications, creators, social platforms and communities, and is designed for measurable digital outcomes such as referral traffic, backlinks, search rankings and AI answer-engine visibility. At CRED PR, the two often work together as one reputation programme.

Influencer marketing works through creators who share your brand with their own audiences, usually under a paid or gifted collaboration. Digital PR earns editorial coverage and mentions you don't pay for. Combined, they reinforce each other: creators bring relatability and reach, digital media brings authority and search value.

We shortlist creators on audience fit — location, age, interests and language — engagement quality, content style, past brand work and brand safety, and screen for fake followers and inauthentic engagement. Follower count is one input, not the deciding factor; micro and nano creators often outperform larger accounts for trust and conversion.

Cost depends on scope — the number of markets and platforms, creator tiers and volume, the content and data assets needed, and campaign duration. Most brands work with us on a monthly retainer for always-on digital PR, while launches and creator campaigns can be scoped as standalone projects with a separate creator budget. We share a scoped proposal after a short discovery call.

Creator content and reactive digital coverage can go live within the first few weeks of onboarding. Search and AI visibility gains from earned links and mentions typically build over three to six months, which is why we recommend running digital PR as an ongoing programme alongside campaign bursts.

No credible agency can guarantee editorial coverage or virality — editors and audiences decide. What we commit to is the strategy, the quality of the angles and creators, the outreach and amplification effort, and transparent reporting on every placement, post and outcome.

We work across digital news and online media, Instagram, YouTube, LinkedIn, X, podcasts, newsletters, Reddit, Quora and review platforms, with creators from nano to celebrity across categories and regional languages, in India, the UAE and the wider GCC, and global markets. The mix is chosen around your audience, not a fixed roster.

Yes. We manage briefs, negotiation, contracts, content approvals, usage rights and payments. Every collaboration follows ASCI influencer advertising guidelines and platform disclosure requirements, so sponsored content is clearly labelled and your brand stays protected.

Yes. Coverage and mentions on authoritative sites earn high-quality backlinks and consistent brand signals that Google and AI answer engines such as ChatGPT, Gemini and Perplexity rely on. Working with BrandStory's SEO and content teams, we plan campaigns that strengthen both reputation and discoverability.

We track organic reach and engagement, share of voice and sentiment, creator performance, earned backlinks and referral traffic, search and AI visibility, and business outcomes such as leads and sales via UTM links and promo codes. You receive a weekly campaign tracker, a monthly impact report and a quarterly strategic review, aligned with the AMEC Barcelona Principles.

We run programmes for consumer and D2C brands, technology and SaaS, BFSI and fintech, healthcare and wellness, real estate, hospitality and travel, and education, among others. Each programme is built around that sector's audiences, creators, platforms and compliance needs.